What you can expect - Impact Germany

Our mission: help you in a concrete and effective way to carry out your internationalisation strategy.

Fields of interest

AdTech

Cloud

Cybersecurity

Edtech

Fintech

Electronics

IoT

LegalTech

Software

MarTech

RetailTech

Business Services

TelCo

PropTech

What we offer

Support over 9 months to help you learn the German-speaking business method through collective online workshops, expand your network in Germany and Austria through a face-to-face session in Düsseldorf and Vienna during the first half of 2025, and support you in your sales prospecting from July to November 2025.

Learn the specificities of the German and Austrian markets from local mentors, experts and successful French founders.

Multiply your business and financing opportunities by accessing a large network of entrepreneurs, business executives, experts in your sector and investors throughout Germany and Austria.

During 9 months, a German-speaking trade advisor from Business France Germany or Business France Austria will be dedicated to your company’s project and will initiate contact with yoru potential customers and partners in order to collect feedback and organize BtoB meetings.

Countries’ benefits

Key facts about Germany

Largest economy in Europe

Germany is the fourth largest economy in the world (after the USA, China and Japan) and the largest economy in Europe. The German economy is one of the most competitive in the world and it is based on free competition, one of its key principles.

Density of population

Germany is the most populous country within the European Union, with 84 million inhabitants on an area of 357,386 km², a density of 232 inhabitants/km² (consequently twice the population density of France, given Germany has an area half sized the one of France).

Full swing of digitalisation in Germany

The various waves of lockdown have accelerated the digitalisation of the German economy. In the coming years, some sectors are likely to experience a strong upswing: new payment methods, software, cloud technologies and security applications, as well as the telecommunications industry (5G and fibre roll-out).

Key facts about Austria

Strategic country

Austria is the EU’s 5th largest economy in terms of GDP/capita, ahead of Germany (7th) and France (11th). The geographical position of its capital, Vienna, gives entrepreneurs unique access to markets in Germany and Central and Eastern Europe, totalling over 164 million consumers.

An educated and highly qualified population

Austria’s high-quality education system produces highly qualified graduates, which is an invaluable asset in terms of human resources for companies.

Digitalization and innovation booming in Austria

Austria has significantly accelerated its digitalization, with massive investments in information and communication technologies (ICT), including 5G and cloud computing. Around 11% of Austrian companies use cutting-edge technologies such as artificial intelligence. What’s more, since 2012, no fewer than 3,400 startups have emerged in the country, testifying to the vitality and diversity of its entrepreneurial ecosystem.